SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain gradually, conserve boldy, buy a home, and plan for retired life. But Gen Z is coming close to cash with a fresh perspective. Instead of concentrating entirely on long-lasting buildup, this generation is prioritizing balance, welln

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